13.9K leads at $8.07 each.
- Ad spend
- $112.2K
- Leads
- 13.9K
- Cost per lead
- $8.07
- Click-through rate
- 4.77%
Most campaigns get dearer as they grow. This one averaged an $8 cost per lead across more than $100K of spend.
Stop buying leads. Start buyingcustomers.booked calls.closed deals.revenue.customers.
customers.
booked calls.
closed deals.
revenue.
customers.
Your agency keeps sending reports full of “impressions”. Your accountant keeps sending you looks. We run the whole path from click to close: offer, ads, landing page, follow-up and sales calls. One team, one scoreboard.
Book a strategy call30-minute strategy call · A straight quote · No 47-slide proposal
Brands we've worked with
One system, from click to close.
Most agencies stop at the click and leave the rest to luck. (Luck is not a strategy. We checked.) We fix the whole path, from first click to paid invoice.
01ViewOffer & Strategy
We map your buyer, sharpen your offer and plan the channels and numbers before a single dollar goes into ads.
02ViewMeta Ads
Direct-response Facebook and Instagram campaigns, with hooks and angles tested every week to bring down what each customer costs you.
03ViewGoogle Ads
Search and Performance Max campaigns that catch buyers while they’re actively looking, tracked all the way through to revenue.
04ViewFunnels & Landing Pages
Landing pages, VSLs and lead forms built to turn the traffic you’re already paying for into enquiries.
05ViewEmail & SMS Follow-up
Instant follow-up, nurture and win-back sequences, so no lead goes cold waiting for someone to call.
06ViewSales Process & Training
Call scripts, objection handling, CRM setup and coaching for whoever takes your sales calls, so more enquiries turn into paying customers.
The kind of numbers your accountant actually likes.
Every agency has a slide deck. Here are real dashboards from campaigns our team has run. (Screenshots, not stock photos of people pointing at laptops.)
Get numbers like these
1,400 leads in 30 days.
- Ad spend
- $12.9K
- Leads
- 1.4K
- Cost per lead
- $8.23
- Conversion rate
- 8.17%
One of the most crowded ad markets in the country, and this campaign still brought leads in at $8.23 each.
200 leads in 10 days.
- Ad spend
- $5.26K
- Leads
- 200
- Click-through rate
- 8.37%
- Conversion rate
- 22.4%
More than one in five people who clicked became a lead. That’s what happens when the ad, the offer and the page all agree with each other.
Warning: your ads are “working” and your bank account is bleeding.
More customers from the same ad spend
We plug the leaks after the click before we ask you for a bigger budget.
Leads called while they’re still keen
A text in 60 seconds and a call inside five minutes, not tomorrow arvo.
One number you can bank on
Cost per paying customer, every week. Impressions not invited.
Ready to find out where your leads are going?
30 minutes with the people who'd actually run it. Melbourne-based, boutique on purpose.
Book a strategy call$100M+ in revenue generated for clients
Dear business owner,
If you've ever paid an agency to run your ads, this'll feel familiar.
The first report looked great: impressions up, cost per lead down and enough green arrows to start a small orchard. Then you checked the bank account. *crickets*
The “cheap leads” turned into tyre-kickers and unreturned voicemails. You lifted the budget like the agency said. (Spoiler: it didn't help.) Eventually paid ads got filed under “doesn't work in our industry”.
Plot twist: it's almost never your industry.
We cut our teeth at one of Australia's best-known direct-response agencies and watched this on repeat. The ads were usually fine. The money leaked out after the click: slow replies, me-too offers and sales calls run on vibes. Marketing blamed sales, sales blamed the leads, and nobody owned the whole path from click to cash.
So we built a business that owns the lot. Marketing and sales on one team, working off one scoreboard. No account managers playing telephone, no juniors learning on your budget and nowhere to hide when the numbers are bad.
Here's the deal. Click to Close is a 90-day process. We build your offer, ads, landing page, 60-second follow-up and sales process, and get it live in about 14 days. Then we spend the rest of the 90 days testing it every week, fixing whatever leaks and reporting on the only numbers that matter: booked calls and paying customers.
We only take on businesses where the maths works before we start, which is why not everyone gets in. (If you're not ready for more customers, or you'd rather not pick up the phone, we're not your people. Yet.)
P.S. Every week the leak stays open, you're paying for customers who end up buying from someone else. The button's just over there.
Every month you wait, the leak keeps running.
Click to Close is a 90-day process: built and live in about 14 days, then tested and tightened every week. We only launch a handful of new clients each month, because every build gets done properly or not at all. So go on, press the button.
Book a strategy call30-minute strategy call · A straight quote · A 90-day process
3 leaks quietly killing your cost per customer.
Free, no strings. (Steal them. We won’t send the lawyers.) Fix even one and next month’s ad spend works harder.
The 5-minute rule
The leak
Someone fills in your form at 7:42pm. You call back the next afternoon. They booked your competitor at 7:43.
The fix
Send an automatic SMS within 60 seconds and call inside five minutes. Same ads, more customers.
The logo test
The leak
“Quality service, competitive prices, call today.” Cover the logo and it could be anyone, so price becomes the only thing to compare.
The fix
Make an offer only you could make: a clear result, a timeframe and a reason it’s safe to say yes.
Cost per customer
The leak
Judge campaigns on cost per lead and you’ll get cheap leads. They’re cheap because they rarely buy.
The fix
Track every lead through to the sale, then judge campaigns on what a paying customer cost you.
90 days from ad spend to customers.
01Before day 1
Do the maths
We go through your numbers, check the maths works and map out what we’ll build first.
02Days 1–14
Build it right
Offer, ads, pages, follow-up and scripts, built to work together and live in about two weeks.
03Days 15–45
Kill the losers
New hooks and offers tested every week. Whatever doesn’t pay gets switched off.
04Days 46–90
Pour on fuel
We follow every lead to the bank, coach your sales calls and only scale when the numbers say so.
Straight answers.
The questions business owners ask us most before they get started.
Fair enough. Most agencies get judged on clicks and cost per lead, which is a bit like judging a restaurant by how many people read the menu. We follow every lead through to the sale and send you a weekly scoreboard of what each booked call and customer cost. Hard to hide a bad month when that’s the report.
It depends on how much of the system you need built and how hard your market is. You’ll get a straight number on the strategy call, rather than a “we’ll circle back” email three weeks later. Ad spend is always paid straight to Meta and Google, never marked up by us.
Because every Click to Close build takes real hours from marketing and sales, and we’d rather do a handful properly than a pile badly. So we launch a few new clients a month and say no to the rest. If the timing’s right for you, it’s worth booking a call while there’s room.
It’s a call to work out whether we can actually help. We go through your numbers beforehand, check the maths on the call and, if it works, map out what we’d build and give you a quote. If it doesn’t, we’ll tell you why and what we’d fix first, and you can do what you like with that.
Here's the offer. A 90-day process we call Click to Close.
Everything it takes to turn strangers into paying customers, built by one team, live in about 14 days and tested every week for the rest of the 90. No chasing a web guy, an ads guy and a copywriter who've never met. You just answer the phone.
- 01An offer nobody can compare on priceWe rebuild the promise, proof and risk reversal so clients choose you on value, not on who’s cheapest.
- 02Meta and Google campaigns, built and runTested weekly and judged on paying customers, not reach.
- 03A landing page with one jobBuilt for one offer and one action. No carousel, no Christmas party photos.
- 04Follow-up that replies in 60 secondsAutomatic SMS and email, so nobody who enquires at 7:42pm waits until tomorrow.
- 05Sales scripts, CRM setup and call coachingSo the leads you paid for turn into customers, whoever picks up the phone.
- 06A weekly scoreboardCost per booked call and cost per customer. Impressions not invited.
Hold your horses. This isn't for you if:
- You can’t take on more work right now
- You’d rather not call leads back
- You want a magic button, not a system
Live in about 14 days. Here's how it starts.
- Answer five quick questions. It takes about a minute.
- If it looks like a fit, you’ll be invited to book a 30-minute strategy call.
- Before the call we go through your ads, pages and follow-up, so we turn up with your numbers, not a pitch deck.
- On the call we map out what we’d build and give you a straight quote. If it’s not a fit, we’ll tell you why.
Book a strategy call30-minute strategy call · A straight quote · A 90-day process