13.9K leads at $8.07 each.
- Ad spend
- $112.2K
- Leads
- 13.9K
- Cost per lead
- $8.07
- Click-through rate
- 4.77%
Most campaigns get dearer as they grow. This one averaged an $8 cost per lead across more than $100K of spend.
Turn the leads you’ve already paid for into customers.
Most enquiries aren’t ready to buy on day one, and most businesses give up long before they are. Instant replies, useful follow-up and win-back campaigns keep you in the picture until they’re ready, so they buy from you instead of whoever called last.
- Every lead hears from you within a minute, even at 10pm
- Sales from leads you’d already written off
- A database that makes money instead of collecting dust
30-minute strategy call · A straight quote · A 90-day process
Sound familiar?
You’ve already paid good money for these leads. Here’s where they wander off to.
“Leads go cold before we call them back.”
Someone enquires at 8pm. By the time you call tomorrow, they’ve booked somebody who answered tonight.
“We call once, maybe twice, then give up.”
Most people need more nudges than that before they’re ready, and they’re usually not ignoring you on purpose.
“We’ve got a database we never use.”
Old leads and past customers sitting in a spreadsheet, quietly losing value every month nobody touches them.
“Our emails are just newsletters.”
Company updates nobody asked for, when they could be messages that help people decide to buy.
Why follow-up is where the money is.
You’ve already paid to get these people’s details. Every lead that goes cold is ad spend thrown in the bin after the ad did its job perfectly. (The ad would like that on the record.)
The best business doesn’t always win. The one still in touch when the buyer is finally ready usually does, and that moment can be weeks after they first enquired.
Same leads. Better follow-up.
No extra ad spend. Just more of the leads you’d already paid for, followed up until they were ready to buy.
| Measure | Today | Fixed |
|---|---|---|
| Leads this month | 100 | 100 |
| Replied to within 5 minutes | 20 | 100 |
| Still being followed up after 30 days | 10 | 100 |
| New customers | 10 | 15 |
Illustrative numbers to show how the maths works. Not a client result or a promise of one.
Six jobs that decide whether your ads make you money.
Drop any one of them and the leads leak out the gap. Most businesses have a couple of these covered on a good week. We run all six, on one team, against one scoreboard.
- Strategy & offerWorks out what a customer is worth, then builds an offer people can’t compare on price.
- Paid mediaBuilds and runs your Meta and Google campaigns.
- Pages & copyWrites the ads and landing pages, and tests them weekly.
- Follow-up & CRMThe 60-second SMS, email sequences and pipeline.
- Sales coachingScripts, objections and coaching for whoever picks up.
- Your scoreboardCost per booked call and per customer, every week.
What it looks like when it's fixed.
Before
Calling back tomorrow to find they’ve booked someone else.
After
Every enquiry gets a reply within a minute, even at 10pm.
Before
Leads who “weren’t ready” disappearing for good.
After
Automatic follow-up that’s still there when they are ready.
Before
A spreadsheet of old leads nobody touches.
After
Win-back campaigns that turn old enquiries into new sales.
The kind of numbers your accountant actually likes.
Every agency has a slide deck. Here are real dashboards from campaigns our team has run. (Screenshots, not stock photos of people pointing at laptops.)
Get numbers like these
1,400 leads in 30 days.
- Ad spend
- $12.9K
- Leads
- 1.4K
- Cost per lead
- $8.23
- Conversion rate
- 8.17%
One of the most crowded ad markets in the country, and this campaign still brought leads in at $8.23 each.
200 leads in 10 days.
- Ad spend
- $5.26K
- Leads
- 200
- Click-through rate
- 8.37%
- Conversion rate
- 22.4%
More than one in five people who clicked became a lead. That’s what happens when the ad, the offer and the page all agree with each other.
Four steps to fixed.
We write and build the sequences, then line them up with your sales process, so the right people get a call at the right time.
01
Speed to lead
An automatic SMS and email the moment someone enquires, plus an alert to whoever takes the calls.
So you’re first to respond rather than fourth.
02
Nurture sequences
Useful, persuasive messages over the following weeks for people who aren’t ready yet.
So you’re who they think of when they are ready.
03
Sales hand-off
Replies and signs of interest get flagged to your team, so they call the hot leads first.
So your team spends its time on the best leads.
04
Win-back
Campaigns to old leads and past customers that turn your database into revenue.
So money you spent last year keeps paying you back.
What you get
- Be first to respond, every timeInstant SMS and email replies
- Call hot leads while they’re still hotLead alerts for your sales team
- Stay front of mind without lifting a fingerNurture email sequences
- Fewer no-shows and forgotten quotesSMS reminders and follow-ups
- Sales from leads you’ve already paid forDatabase reactivation campaigns
- It all runs on its own once it’s builtSetup in your CRM or email platform
Book a strategy call30-minute strategy call · A straight quote · A 90-day process
Straight answers.
Got a question about Email & SMS Follow-up that isn't here? Bring it to the strategy call and you'll get a straight answer.
Not if it’s useful. Messages are well timed, relevant and easy to opt out of, and they stop as soon as someone books or buys.
Where we can, we work with the CRM or email platform you already have. If you don’t have one, we’ll recommend one.
Yes, with consent, a clear sender and an easy way to opt out under the Spam Act. We set the flows up to follow those rules.
Yes. Every email and SMS is written for your business and your offer, by people who know what gets a reply.
One part fixed is one leak plugged.
Sales Process & Training
Call scripts, objection handling, CRM setup and coaching for whoever takes your sales calls, so more enquiries turn into paying customers.
Offer & Strategy
We map your buyer, sharpen your offer and plan the channels and numbers before a single dollar goes into ads.
Meta Ads
Direct-response Facebook and Instagram campaigns, with hooks and angles tested every week to bring down what each customer costs you.
Flawless Customer Acquisition Starts with a System
Building a profitable ad campaign isn't about throwing money at Meta and Google. It's about designing a system that works.
Most businesses waste 40-60% of their ad budget on the wrong leads, wrong timing, or wrong messaging. They run campaigns, get clicks, then wonder why sales teams aren't closing deals. That's not an ad problem—it's a system problem.
Response Boss fixes that. We design and manage your entire customer acquisition machine: we build the campaigns, we monitor the data, we optimize constantly, and then we sit down with your sales team to make sure every lead that comes through actually converts.
It's not sexy. It's not complicated. It's just methodical, relentless, and focused on one thing: getting you paying customers.
The Response Boss Approach
- Campaign Design: We build campaigns that attract qualified leads, not just clicks
- Full-Funnel Management: From ad spend to sales conversation, we own the whole system
- Sales Consultation: We work with your team to close leads faster and smarter
- Continuous Optimization: Every dollar spent teaches us something; we adjust weekly
- Transparent Reporting: You see exactly what's working, what's not, and why
This is direct response marketing. No vanity metrics. No fluff. Just customers acquired and revenue growing.