13.9K leads at $8.07 each.
- Ad spend
- $112.2K
- Leads
- 13.9K
- Cost per lead
- $8.07
- Click-through rate
- 4.77%
Most campaigns get dearer as they grow. This one averaged an $8 cost per lead across more than $100K of spend.
Close more of the leads you’re already paying for.
A clear process, a script built for your offer and coaching on real calls, so more booked calls turn into paying customers. It’s often the fastest way to grow, because it doesn’t need a cent more in ad spend.
- More customers from the same number of leads
- Revenue that doesn’t depend on who happened to answer the phone
- No more leads falling through the cracks
30-minute strategy call · A straight quote · A 90-day process
Sound familiar?
If leads are coming in but the revenue isn’t following, it’s usually one of these. (Not the leads. Probably not the leads.)
“The leads are rubbish.”
Sometimes they are. Often they’re fine, and the call is where it falls apart.
“Every salesperson does it differently.”
No script and no process, so your results depend on who picked up the phone and how their weekend went.
“People say they’ll think about it.”
They think about it, and then they go very quiet.
“We don’t know where our leads are up to.”
Notes in inboxes, a few sticky notes and the rest stored in someone’s memory.
Why the close is your most expensive leak.
Every booked call that doesn’t close is the most expensive lead you’ll ever buy. You paid for the ad, the click, the form and the time, then let it go at the very last step.
Fixing the close is often the fastest way to make the whole system more profitable, because it doesn’t take another cent of ad spend. Your marketing budget can sit this one out.
Same leads. A better close rate.
Four more customers a month with no extra leads and no extra ad spend. That’s why we look at the close before we touch the ads.
| Measure | Today | Fixed |
|---|---|---|
| Booked sales calls | 40 | 40 |
| Close rate | 20% | 30% |
| New customers | 8 | 12 |
| Extra ad spend needed | $0 | $0 |
Illustrative numbers to show how the maths works. Not a client result or a promise of one.
Six jobs that decide whether your ads make you money.
Drop any one of them and the leads leak out the gap. Most businesses have a couple of these covered on a good week. We run all six, on one team, against one scoreboard.
- Strategy & offerWorks out what a customer is worth, then builds an offer people can’t compare on price.
- Paid mediaBuilds and runs your Meta and Google campaigns.
- Pages & copyWrites the ads and landing pages, and tests them weekly.
- Follow-up & CRMThe 60-second SMS, email sequences and pipeline.
- Sales coachingScripts, objections and coaching for whoever picks up.
- Your scoreboardCost per booked call and per customer, every week.
What it looks like when it's fixed.
Before
Every salesperson winging it.
After
One process everyone follows, and results you can actually predict.
Before
“I’ll think about it”, then silence.
After
Objections handled on the call, and a follow-up plan for the rest.
Before
Leads tracked in inboxes and memories.
After
A pipeline where every lead has a next step and nothing slips.
The kind of numbers your accountant actually likes.
Every agency has a slide deck. Here are real dashboards from campaigns our team has run. (Screenshots, not stock photos of people pointing at laptops.)
Get numbers like these
1,400 leads in 30 days.
- Ad spend
- $12.9K
- Leads
- 1.4K
- Cost per lead
- $8.23
- Conversion rate
- 8.17%
One of the most crowded ad markets in the country, and this campaign still brought leads in at $8.23 each.
200 leads in 10 days.
- Ad spend
- $5.26K
- Leads
- 200
- Click-through rate
- 8.37%
- Conversion rate
- 22.4%
More than one in five people who clicked became a lead. That’s what happens when the ad, the offer and the page all agree with each other.
Four steps to fixed.
This is our sales team’s patch. They build the process, write the scripts and coach the people taking your calls.
01
Call review
We listen to how your calls go now and find where deals are being lost.
So we fix what’s actually losing you sales.
02
Script & process
A clear call structure for your offer: the questions, the presentation, handling objections and asking for the sale.
So every call follows what works.
03
Pipeline setup
Stages, follow-up tasks and reminders in your CRM, so every lead has a next step.
So no lead is ever forgotten.
04
Coaching
Ongoing feedback on real calls until the process sticks.
So the skill stays in your business.
What you get
- Find exactly where deals are being lostSales call review
- Confident answers to “let me think about it”Call scripts and objection handling
- See every deal and its next step at a glanceCRM pipeline setup
- Win the deals that need a second conversationFollow-up cadences
- Your team gets better every weekRole-play and call coaching
- Know your numbers and watch them climbClose-rate reporting
Book a strategy call30-minute strategy call · A straight quote · A 90-day process
Straight answers.
Got a question about Sales Process & Training that isn't here? Bring it to the strategy call and you'll get a straight answer.
No. We build the process and coach your people, so the skill stays in your business after we’ve gone.
Yes. A better sales process makes every lead source more profitable, whoever runs your marketing.
It helps a lot. If you don’t have one, we’ll recommend one that suits a business your size and set it up.
No. It’s a clear, honest process that helps buyers make a decision. Pushy scripts damage your reputation, and they don’t scale.
One part fixed is one leak plugged.
Offer & Strategy
We map your buyer, sharpen your offer and plan the channels and numbers before a single dollar goes into ads.
Meta Ads
Direct-response Facebook and Instagram campaigns, with hooks and angles tested every week to bring down what each customer costs you.
Google Ads
Search and Performance Max campaigns that catch buyers while they’re actively looking, tracked all the way through to revenue.
Building a Flawless Customer Acquisition System
Every business owner knows the frustration: you're spending money on ads, but the leads aren't converting. Your sales team is overwhelmed, your cost per acquisition keeps climbing, and you're left wondering where it all went wrong.
That's where Response Boss comes in. We don't just build ad campaigns—we build complete customer acquisition systems. From the first ad impression to the final handshake, we control every step.
How It Works
We start by mapping your entire funnel. Where are your ideal customers hanging out? What messages make them stop scrolling? How do we turn interest into action?
Then we build. Meta and Google campaigns designed to attract qualified leads—not just traffic. Every ad, every audience, every bid is dialled in for one thing: getting the right people through your door.
But here's the difference: we don't hand over a spreadsheet and call it done. We sit down with your sales team. We look at what's working, what's not, and how to close more of the leads that come through. Some businesses leave money on the table because their sales process isn't sharp enough. We fix that.
Why It Matters
A flawless system means predictable results. No guessing. No wasted spend. Just a clear path from prospect to customer, and the data to prove it's working.
If you're tired of ad agencies that disappear after launch, or sales consultants who don't understand paid media, it's time to talk to us.