13.9K leads at $8.07 each.
- Ad spend
- $112.2K
- Leads
- 13.9K
- Cost per lead
- $8.07
- Click-through rate
- 4.77%
Most campaigns get dearer as they grow. This one averaged an $8 cost per lead across more than $100K of spend.
Get more customers from the traffic you already have.
Before you spend another cent on ads, fix where they land. A page built to sell turns the same clicks into more enquiries and booked calls, which means a lower cost for every customer and far more room to grow.
- More enquiries from the same ad spend
- Leads who arrive already half sold on you
- Room to scale your ads without the numbers falling apart
30-minute strategy call · A straight quote · A 90-day process
Sound familiar?
Most ad budgets don’t die in the ad. They die on the page, quietly, while everyone stares at the click-through rate.
“We send our ads to the homepage.”
Ten menu links, three offers, a carousel and a photo of the team at the Christmas party. Visitors leave confused.
“Plenty of clicks, hardly any enquiries.”
The ad made a promise and the page forgot to mention it.
“Our site looks great but doesn’t convert.”
Visitors admire it, scroll around a bit, then leave without enquiring. It’s a lovely shop window with the door locked.
“The leads we do get aren’t qualified.”
A bare name-and-email form lets anyone through, including people who were only ever going to waste your afternoon.
Why your page is the cheapest fix.
Your landing page is where ad spend turns into leads, or into nothing at all. Every visitor who leaves without acting is a click you paid for and won’t get back.
Improving the page is often the cheapest growth you’ll ever buy. No extra ad spend, no new audience, no begging Meta for mercy. Just more of the people already clicking deciding to act.
Same traffic. A better page.
Double the page’s conversion rate and you halve the cost of every lead, without spending a single extra dollar on ads.
| Measure | Today | Fixed |
|---|---|---|
| Visitors from ads | 2,000 | 2,000 |
| Page conversion rate | 2% | 4% |
| Leads | 40 | 80 |
| Cost per lead (on $5,000 spend) | $125 | $63 |
Illustrative numbers to show how the maths works. Not a client result or a promise of one.
Six jobs that decide whether your ads make you money.
Drop any one of them and the leads leak out the gap. Most businesses have a couple of these covered on a good week. We run all six, on one team, against one scoreboard.
- Strategy & offerWorks out what a customer is worth, then builds an offer people can’t compare on price.
- Paid mediaBuilds and runs your Meta and Google campaigns.
- Pages & copyWrites the ads and landing pages, and tests them weekly.
- Follow-up & CRMThe 60-second SMS, email sequences and pipeline.
- Sales coachingScripts, objections and coaching for whoever picks up.
- Your scoreboardCost per booked call and per customer, every week.
What it looks like when it's fixed.
Before
Ads landing on a homepage with ten different exits.
After
One page, one offer and one obvious next step.
Before
Lots of clicks, but the phone barely rings.
After
A steady stream of enquiries from the same budget.
Before
Leads who can’t remember what they asked for.
After
Leads who have already read why you’re the right choice.
The kind of numbers your accountant actually likes.
Every agency has a slide deck. Here are real dashboards from campaigns our team has run. (Screenshots, not stock photos of people pointing at laptops.)
Get numbers like these
1,400 leads in 30 days.
- Ad spend
- $12.9K
- Leads
- 1.4K
- Cost per lead
- $8.23
- Conversion rate
- 8.17%
One of the most crowded ad markets in the country, and this campaign still brought leads in at $8.23 each.
200 leads in 10 days.
- Ad spend
- $5.26K
- Leads
- 200
- Click-through rate
- 8.37%
- Conversion rate
- 22.4%
More than one in five people who clicked became a lead. That’s what happens when the ad, the offer and the page all agree with each other.
Four steps to fixed.
We write and build the pages, then wire the form and follow-up so leads land with your team in a state they can actually close.
01
Message match
We start from the ad, so the page picks up exactly where the promise left off.
So visitors know they’re in the right place within seconds.
02
Direct-response copy
Headline, problem, offer, proof and one clear call to action, written before anything gets designed.
So the page does the selling before your team picks up the phone.
03
Build for speed
Mobile-first pages that load fast and are easy to update.
So you don’t lose people while the page is still loading.
04
Test & improve
Headlines, offers and forms tested against each other, with the winner kept.
So the page keeps getting better every month.
What you get
- Every ad lands somewhere built for itLanding pages for each campaign or offer
- Explain your offer perfectly to every visitorVideo sales letter scripts
- More completed forms and better-qualified leadsMulti-step qualifying forms
- Turn a form fill into a booked appointmentThank-you pages that book the call
- Know which pages and ads produce leadsConversion tracking setup
- Keep the winner and drop the restA/B testing of headlines and offers
Book a strategy call30-minute strategy call · A straight quote · A 90-day process
Straight answers.
Got a question about Funnels & Landing Pages that isn't here? Bring it to the strategy call and you'll get a straight answer.
No. These are focused pages built for one offer and one action, which is exactly why they tend to beat a homepage at getting enquiries.
Not always. For higher-priced offers a short video sales letter often helps. We’ll script it, and you can film it on your phone.
Yes. They can sit on your own domain alongside your current site.
We track visits, form starts, completions and the leads that turn into sales, then test changes against each other.
One part fixed is one leak plugged.
Email & SMS Follow-up
Instant follow-up, nurture and win-back sequences, so no lead goes cold waiting for someone to call.
Sales Process & Training
Call scripts, objection handling, CRM setup and coaching for whoever takes your sales calls, so more enquiries turn into paying customers.
Offer & Strategy
We map your buyer, sharpen your offer and plan the channels and numbers before a single dollar goes into ads.
Building a flawless customer acquisition system takes strategy, precision, and relentless focus on results. If you're running ads on Meta or Google without a clear sales process behind them, you're throwing money at the problem, not solving it. That's where Response Boss comes in.
We design and manage full-funnel ad campaigns—from the first click to the closed deal. But here's what sets us apart: we don't just build ads and disappear. We consult on your sales process, help you qualify leads properly, and work with your team to close every opportunity that comes through.
Most agencies hand you a report and call it done. We take control of the entire system—ads, messaging, lead quality, sales handoff—and own the results. We're obsessed with eliminating waste and maximizing customer acquisition cost efficiency.
This guide covers everything you need to know about building a real customer acquisition engine: campaign structure, lead qualification, sales process alignment, and the metrics that actually matter. It's built for business owners and marketing managers in Melbourne and beyond who are tired of guessing and ready to scale with certainty.